Bangladeshi boys have been ranked as the top brand for 5 consecutive months.
Boy Group's brand reputation As a result of Big Data analysis in April, 2017, it was analyzed as EXOE, the third place in the No. 2 bulletproof boy band highlights.
The Korean Enterprise Reputation Research Institute measured the participation index, communication index, and community index for the Boy Group brand through 39,125,830 Boy Big brand Big Data measured from March 7, 2017 to April 8, 2017 through consumer behavior analysis .Compared with March's 41,393,643 brand big data, it decreased by 5.48%.
As for the brands of the 1st bulletproof boys (Lap Monster, Sugar, Jean, Jihop, Ji Min, Bu, Chung), brand participation index was 3,591,130, communication index was 3,793,603, community index was 514,850, and brand reputation index was analyzed as 7,899,583. Last March, the bulletproof boy band's brand reputation index fell 34.43% from 12,047,903.
Second, the highlights (Yoon Doojoon, Yongjung Hyung, Yang Yoosup, Kiwang Kwang, Son Dong Woon) were analyzed as brand reputation index 6,782,585 as the participation index 2,900,304 communication index 3,540,216 community index 342,065. The highlight brand was newly included in the April group analysis of the Boy Group brand reputation.
Third, the EXO EXO brand was analyzed as a brand reputation index of 3,453,582 with a participation index of 480,744 and a communication index of 2,820,477 and a community index of 152,361. In March, the benchmark brand index fell 28.05% from 4,799,919.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of the Brand Group's April 2017 brand reputation analysis, Bangladeshi boys had a decrease in brand big data volume, but sound source data was attracting consumers' participation. The 'Highlight' brand, which was reported on the 2nd, was closed by Cube Entertainment on October 15, 2016, and in December of that year, the new group company, Around Earth, was established. On February 24, 2017, the company changed its name to "Highlight" because of its trademark issue of "Beast" with its subsidiary Cube.
"Link analysis of the" Highlight "brand, which ranked second, showed a high level of 'laugh', 'thank you', and 'liking', and keyword analysis showed 'beast' . Positive rate of positive rate for brand was 75.41%, "said Big Data analysis.
Boy Group brand reputation April 2017 analysis includes highlights, bulletproof boys, myths, exos, seventeen, bizhub, newest, big bang, god se7en, winner, shinny, NCT, infinite, jekskis, bix, monster x, astro, , BAP, 2PM, B1A4, Broome, Super Junior, Bigtone, Tin Top, TVXQ, JYJ, SF9, 2AM, Icon, Cross Jean, FT Island, NCT Dream, Big Sniper, Via Easy, Impact, VACITY, VAV , Romeo, Inx, 100%, and Voicefar.